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CARU To J&J: Stop Smart Rinse Ads on Kids’ TV

Johnson & Johnson to appeal decision.

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By: TOM BRANNA

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The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that the Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc. discontinue advertising Listerine Smart Rinse during child-directed programming. J&J has said it will appeal CARU’s decision to the National Advertising Review Board. Broadcast advertising for the product came to the attention of CARU through its routine monitoring of advertising directed to ...

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